Beard balm is solely one of the best products your beard or goatee can really absorb and benefit from.The solid quickly turns into a moisturizing oil in your palm as you rub your hands together and gently message into your beard. The facial hair starts drinking the nutrients up. Making it soft and very soothing. Directions for small beard scoop out with one finger a dime to nickle size amount rub your palm together and apply to beard messaging in throughout. Last step shape and repeat as needed. It only takes a small amount. For larger beard apply more as needed.